ÃÛÌÒ´«Ã½app

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Capabilities
✦
Analytics
Advanced Analytics & Business Intelligence

Deeper data. Sharper decisions. Faster growth.

Historical data going back to 1967US, state, and metro forecastingCustom analyst and economist engagements
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Built for:

  • Historical ÃÛÌÒ´«Ã½app Activity
  • Building Stock Inventory
  • Custom Analytics Services
  • Forecasting Analytics
  • Residential Product Demand
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The deepest historical record in ÃÛÌÒ´«Ã½app

Monthly construction starts data going back to 1967, segmented by building type, project size, geography, and dozens of other attributes you cannot get anywhere else.

Forecasting you can Build a plan Around

ÃÛÌÒ´«Ã½app activity forecasts by US national, state, and metro area - customizable to your sales territories and the building types that matter most to your business.

Custom Analysis From Dodge economists

Work directly with Dodge analysts and economists to develop custom intelligence on market performance, product demand, facility siting, and sales opportunity sizing.
Historical ÃÛÌÒ´«Ã½app Activity

Understand
construction trends
at a level no other data source can match

Dodge maintains a monthly statistical database of construction starts going back to 1967. This data provides the foundation for detailed segmentation studies and ongoing tracking and monitoring of markets - customizable even further than the Dodge MarketShare platform to target precise building types, project size ranges, and other building attributes.

✦ Segment construction starts by building type, size range, stories, and project attributes

✦ Analyze long-term trends and patterns of recession and recovery cycles by markets and segments

✦ Track and monitor market conditions on a monthly basis with the most granular data available

✦ Go deeper than MarketShare – custom cuts beyond standard platform parameters

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Building Stock Inventory

Find out where demand for your products already exists in the built environment

Find out where in the US has the greatest amount of inventory, in terms of square feet, of the types of buildings that matter to you. Use this unique Dodge data to evaluate your opportunity for potential demand from existing space across fifteen different types of nonresidential and residential buildings.

✦ Square footage inventory mapped by geography for the building types relevant to your business

✦ Evaluate potential demand from existing space – not just new construction

✦ Covers fifteen different types of nonresidential and residential buildings

✦ Identify the highest-opportunity markets before committing sales resources

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Custom Analytics Services

Get answers to the questions your standard reports cannot answer

Work with Dodge analysts and economists to develop custom information that is key for your company. From understanding how your sales relate to construction activity, to identifying the best location for a new facility, our team builds the analysis around your specific business questions.

✦ What industry metrics are the ones to follow for my product category?

✦ How does intensity of use change by building type – and do certain product attributes dominate in specific regions?

✦ Where would be best for a new product launch or a new facility to be located?

✦ Analyst and economist team dedicated to building materials and construction

✦ Fully custom deliverables built around your data questions and business objectives

✦ Draws on Dodge’s full proprietary dataset – the deepest in the industry

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Forecasting Analytics

Plan with the most respected construction forecasting in the industry

ÃÛÌÒ´«Ã½app forecasts activity by US national, state, and metro areas - and by your specific sales areas - so you can develop the best plan for your business based on the most respected construction forecasting in the industry. Customize the additional forecast attributes that matter to your business.

✦ How is the market expected to perform in the coming years?

✦ Which building types have the best growth outlook for my product category?

✦ What areas of the country are strongest in the categories my business is focused on?

✦ Forecasts available at US national, state, and metro area levels

✦ Customizable to your specific sales territories and target building types

✦ Additional forecast attributes configurable to match your business planning needs

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Residential Product Demand

Know what drives selection of your product in residential construction

Learn what the demand for your residential product opportunity is by market and by product type. Gain an understanding of how the selection of your products in new housing versus existing homes differs - and understand what, or who, influences homeowners when they decide on your product or brand versus competition.

✦ Demand analysis by market geography and residential product type

✦ New housing versus existing homes selection rate comparison

✦ Homeowner influencer mapping – who drives brand selection in your category

✦ Competitive positioning context by market and product type

Connects residential demand signals to Dodge’s full construction dataset for a complete market view

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The Data Advantage

the most respected construction intelligence in the industry

Dodge Analytics is the foundation that major building product manufacturers, economists, and construction professionals rely on to plan, compete, and grow.
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1967

Historical Depth

Monthly construction starts database going back to 1967 - the longest continuous record of US construction activity available anywhere.

15

Building Types

Building Stock Inventory covering fifteen distinct nonresidential and residential building types for opportunity sizing across the existing built environment.

Metro

Forecast Granularity

ÃÛÌÒ´«Ã½app forecasts available at the US national, state, and metro area level - customizable to your specific sales territories.

Custom

Forecast Granularity

Direct access to Dodge analysts and economists for custom research built around your specific business questions and data needs.

Get a deeper view of your market than your competitors have

Dodge Advanced Analytics gives you the historical data, forecasting, and custom intelligence to make decisions your competition cannot replicate.
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